Plan Ahead

Holiday Promotion Calendar

Popular dates when ecommerce brands run discounts and special promotions. Use the recommended ad deadlines to make sure your campaigns are live before shoppers start searching.

Date

Description

Ad Deadline

DateJanuary 1

DescriptionNew Year's Day — fresh-start sales, fitness & resolution promos

Ad DeadlineDecember 18

DateThird Monday (Jan 18)

DescriptionMartin Luther King Jr. Day — long-weekend retail sales

Ad DeadlineJanuary 4

DateLate January (Jan 25)

DescriptionWinter Clearance — clear seasonal inventory

Ad DeadlineJanuary 11