Reporting
We HATE Spreadsheets!
Never have to wait for reports — our system updates daily and is always available 24×7. Sign up for email alerts, with no limit on the number of users.
Schedule a Reporting DemoGo Deep with Data
Pre-built executive dashboards plus deep custom reporting
We Call Our Reporting "Gopher" — You Just Keep Digging!
Measuring online advertising results is our first goal. Our reporting goes way beyond the click — we measure deep conversions on your website and convert your ad spend into realistic ROI comparisons.
Way Beyond the Click
Conversion-Based ROI Results
Conversions — Not Clicks
When you view your digital advertising investment through the lens of conversion return on investment, there should be very little concern that your ad budget is being spent wisely.
Once you install our tracking code on your website(s), we're able to measure levels of conversions and the value of each conversion.
Graphical Dashboard
Spend your time reviewing (not building) data!
Pretty… & Smart Too
We focus on displaying your online advertising results using graphs, icons and visually-appealing sections — minimizing raw data tables. Great visuals help you spot trends and understand your results better.
Interactive Dashboard
Have a question? Want to dig into results? It's easy!
Filter Results Your Way
Your online advertising results can be filtered for any possible combination. Our innovative reporting system — lovingly called "Gopher" — enables detailed customization of your results, and you can save filters for future use.
Frequently Asked Questions
Is Your Reporting System Proprietary?
Yes, the user interface that displays the results, graphs and other options is proprietary and custom to Digital Throttle. However, the raw data is captured and stored using a SQL relational database.
How Often is the Data Refreshed?
We pull the raw data nightly. We also re-confirm the data by pulling the previous 3 days data every night. This ensures any corrections or updates to both performance and conversion data are completely accurate.
Do You Provide Custom Reports?
Yes, we can prepare custom reports on a regular basis. We link to these custom reports inside the REPORTER user interface to enhance both security and convenient storage.
Can the Data Be Exported or Accessed via Custom API?
Yes, we can set up a custom API for your raw data to be made available. We can also export raw data as a CSV file for your use.
Do You Also Email Reports?
Yes, you can elect to receive a running 30-day summary of all your online advertising campaigns. The emails are sent on Monday afternoons — monthly, weekly or every other week.
What Levels of Detail Do You Track?
We go deep! Results are shown at the total level, type of ad, exact ad creative, keyword (for search), and audience profile (for social targeting). We can also build additional reporting as needed.
How Do You Track Conversions?
We ask you to install Google Tag Manager (GTM) on your website, or gain access if you already have it. Our template of triggers, tags and variables measures the key conversions and attributes them to your paid advertising.
Is There a Limit to Users?
No — you can add unlimited reporting users. You are allowed one admin and billing contact, and can restrict users to specific campaigns. Agencies get a special login to view results across all their clients.
Do You Also Track My Website?
Yes, we add a new Google Analytics 4 to the site, configured to track conversion and audience events. A reporting section shows your total web visits and what percentage of traffic came from your paid ads.
Does the Reporting Also Show Invoices?
Yes, your reporting will show all your invoices, payments made and any balance due.
We Measure These Types of Digital Ads
Social Media
Paid social media advertising using advanced targeting and conversion-based bidding.
PPC Search
Paid Search Engine Marketing (SEM) to reach people actively searching for what you offer.
E-Commerce
All popular online ad types to grow your e-commerce business, including Google Merchant Center.
YouTube™
Video and display ads on YouTube using advanced content and audience targeting.
Banners
Graphical display ads on popular websites, mobile apps and YouTube.com.
Streaming Audio
Reach local and national audiences with radio-style ads. Includes free script and voice-over.
Streaming TV
Turn TV-style commercials into highly-targeted streaming TV advertising.
Retargeting
Detailed retargeting campaigns using site visitors, email lists and social followers.
Next New Ad
There is always a new online ad option to try. We love to test (and measure) new formats.