REPORTER

Measure Your Results

A powerful tool to view your online advertising results through our unique REPORTER website. Updated each night along with scheduled email alerts, REPORTER provides detailed results for each campaign target, ad creative and website. Go way beyond the click!

example of our online advertising reporting

Interactive Dashboard

Our interactive dashboard not only provides great visuals, but helps you make data driven decisions to all or your ongoing campaigns.

trend graph and roas example for ecommerce ppc campaigns we manage
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Compare All Platforms in One Place

Within our Reporter software, you have the ability to compare all of your platforms in once place. Allowing you to manage ad performance, budget, conversions and more. 

compare online ad results across all the popular digital ad platforms

View Live Ads

At anytime you can view your live creative and share internally with your team to make changes as needed.

view social media ad results and engagement metrics

Conversion Tracking

Qualified Web Visitors

Focus on the Quality of Site Visitors
 Digital Advertising has the potential to generate significant traffic to your website. But not all visitors are equally valuable. We keep a close eye on Qualified Web Visitors to ensure digital ads are reaching consumers genuinely interested in your product.

Qualified Site Visitors Defined
Your site has several sections or “conversions” a genuinely interested visitor will take on your site. Whatever type of digital advertising you select, always look for methods
to “go beyond the click” and measure conversions from qualified web visitors.

Conversions Detailed

This 7-minute video details how we measure the success of digital campaigns using conversion tracking. Once you install our code (see below), we're able to measure levels of conversions and the cost of each conversion.


When you view your digital advertising investment through the lens of conversion return on investment, there should be very little concern your ad budget is being spent wisely.

Five Levels of Qualifications We Measure

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Engagement
“What people do with your ad”
  • Clicks
  • View-Through
  • Video Plays
  • Social Media Share
  • Social Media Comments
an illustration of various electronic devices including a camera and a clock
Soft Conversion
“Do they show interest in you & your website”
  • New Visitors
  • Frequent Visitors
  • Time on Site
  • Scroll Depth on Pages
  • Pages Viewed
a hand is pointing at a computer screen with icons around it .
Hard Conversion
“Do they take valuable action on your website”
  • Watched Videos
  • eMail Signup
  • Social Links
  • YouTube Channel Visit
  • Newsletter Signup
  • Download Catalog
  • Live Chat or Contact Us
an illustration of a laptop and a shopping cart with icons coming out of it .
Purchase Path
"Do they take steps to locate places to buy or initiate a purchase on your website"
  • Dealer Locator
  • Add to Wish List
  • Buy Now Button
  • Added an Item to Cart
a computer monitor with a shopping cart icon on it .
Purchase
“Did they purchase something on your website”
  • Completed Purchase

Wrapper Code 

a computer monitor with a graph on it .
Tracking Done Right

Our wrapper code is also known as a tracking code. It is a small code that is in the HTML source code of a website. This will allows you to analyze the flow of visitors to your pages and the activities of users. 

You can have multiple GTM containers on the same site. So long as we don’t use the same Google Analytics and Facebook codes inside “our” wrapper, there is no issue.

Digital Throttle Wrapper code loads "asynchronously". This means the Wrapper code operates "in the background" without the user having to wait for the code to finish. This means the code will not delay or otherwise cause a page to stop loading.
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