AD CHOICES
We don’t let the technology and computer ‘geek-speak’ distract from our mission: Help you create product and brand awareness through creative advertising. What we truly love about digital advertising is the almost unlimited creative choices you have.
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For clients needing assistance, we also design digital ads. From banners to social videos, we’re a full service solution for your digital marketing.
Website IAB Banners
Display Banner Ads are the backbone of digital advertising. Banners are the original digital ad unit and the best means to target any ad-supported site and reach the greatest number of consumers.
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The key to a successful banner ad campaign is variety of ads. We encourage clients to run multiple ads at the same time and to limit each ad to a singular benefit. Always keep in mind banners are glanced at first and only read if an image or benefit is of interest to the consumer.
Because ad design is so critical, we design and build a good number of banner ads for our clients. To date we've built over 1,000 different sets of ads for clients of all sizes. See our ad gallery for a small sample of ads we've built.
KEYWORD TARGETING
Our Keyword Targeting places your ads on web pages with a strong concentration of relevant words and phrases. You still select the type of sites to target, but our keyword targeting will add an extra layer of targeting, placing your ads only on those pages best matched to your keywords.
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Most clients use our keyword targeting to reach pages with specific mentions of vehicles. But you can also target product types, such as "helmets" depicted in example to the right. We also like to use keyword targeting on very large sites to ensure focus and superior click response.
High Impact
High Impact Side Skins and Floating Footers
Seeking greater visibility and sponsor-level presence? Consider using high impact SIDE SKINS
or FLOATING FOOTERS. Both units are ideal for product launches, special promotions or where you want to be the primary ad message.
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Side Skins
These high impact units offer the ability to create a truly compelling message. The skins dynamically re-size to fit smaller and larger monitors and stay in place as the site scrolls vertically.
Floating Footer
The floating footer is a high performing alternative to the banner. It is affixed to the bottom of the site and measures 990x100 pixels (expandable to 990x550px). A grey-colored line appears at the bottom across the width of the screen to help the unit stand out.
Instream & Outstream Video
Video Advertising
Repurpose your 15-second TV commercials or produce web-only video-pre-roll. Pre-roll video advertising is both a superior branding and response ad format. Your video pre-roll ads will be seen across our Digital Throttle TV
video network and throughout our network of targeted vehicle sites.
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WE MAKE VIDEOS!
Instream Videos Explained
Outstream Video Example
Social Media
Social Media Advertising
Facebook® and Instagram® are a powerful but HUGE advertising venue. We promote your products as "Content Marketing" stories on one of our 20+ publications. We then display your story to a specific audience using our proprietary targeting.
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Content Marketing is informational and educational - not overly promotional. We take it a step further. We operate nearly 20 digital publications, each targeting a specific vehicle audience. Our editors write the product copy, utilize a video and can link to a full-length story. As a result, the consumer
reads these ads not as advertising, but actual product editorial.
YouTube®
YouTube® Video Advertising
You can target any length video on the YouTube platform as a “skippable” video ad. As a user selects a video to watch, this ad will appear before the selected video starts.
WE MAKE VIDEOS!
Fun Facts:
- 80% of US consumers aged 18-49 watch YouTube at least once a month.
- More than 50% of YouTube views come from mobile devices
- 60% of people prefer online video platforms to live TV
Search
Search Engine Marketing (SEM)
Search Engine Marketing, more commonly referred to as SEM, is one of the most important marketing channels to generate web traffic. It compliments digital brand advertising on websites and social media.
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Search Marketing gets your brand at the top of Google and Bing. No more fighting your competitors and resellers over popular SEO (search engine optimizations). Want your brand and products on the top of Google or Bing...SEM in your answer.
Even if you don't sell directly on your website, Search Engine Marketing is a critical element of any digital marketing strategy. Why? Because most consumers start looking for product ideas and suggestions on search engines.
PMAX Campaigns
Performance Max Campaigns
Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. It's designed to complement your keyword-based Search campaigns to help you find more converting customers across all of Google's channels like YouTube, Display, Search, Discover, Gmail, and Maps.
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Retargeting
Remarketing
Visitors to your website are the most important group of prospects to stay in contact with. Remarketing (also known as "retargeting") is essentially building a virtual "list" of people visiting your site and researching specific products. With this technology we display follow up ads across any platform to these "lists" of people. We recommend every client implement retargeting.
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Digital Ad Targeting Options
Targeting Options
We treat online advertising much like a direct mail campaign. From experience, we know applying tight targeting ensures the most unique people see your ads. The result is maximum ad performance.
Read more details on the key targeting rules we will use for your campaigns:
Geographic
Target your ad to specific countries, states, DMAs and even Zip codes. We default to US and Canada.
Frequency
Frequency caps prevent the user from seeing your add too many times, which causes diminishing returns. We generally recommend two ad views every 24 hours.
Pacing
Our system will carefully display your ads smoothly over the life of your order. For instance, an order of 300,000 impressions in a 30-day month would display your ads an average of 10,000 times each month. As the graph illustrates, we also pay attention to site traffic. In this example more of your ads would be seen during peak traffic hours.
Ads Per Page
In addition to ad frequency, we can ensure site visitors only see one ad per page from your company. This increases the likelihood of your ad being seen (and clicked upon).
Native
What is Native Advertising?
Native ads look like editorial content and allow you to place your product, message or video within the editorial stream. Articles get placement throughout the sites main pages to drive people to open and view your dedicated editorial page. You provide the content for your editorial page. Editorial page includes your ads and Social Media feeds.
Some Clients We Work For
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Advertisers
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