Breaking News: Cookies Remain
July 22 2024 - Breaking News: Google has decided to keep third-party cookies in it's popular Chrome browser. Read the full Blog Post announcement.
After four years of attempting to remove third-party cookies from it's Chrome Browser, Google today announced an "updated approach" with a "new experience in Chrome" that lets users select choices while they browse websites.
The advertising industry was very concerned about the end of advertising cookies, especially when you consider Chrome has a commanding 62% share of the browser market (65% on mobile web browser)
Impact: Digital Throttle has prepared it's online ad systems for the end of third-party cookies. Actually, we rarely if ever use third-party cookies for ad targeting as most our client are very niche and third-party cookies are designed for mass-market products. But, this change will help independent website publishers who rely on ad networks to purchase advertising and keep the revenue flowing.
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