SERVICES PROVIDED

CUSTOM CONTENT / VIDEO / PAID IMPRESSIONS

CUSTOM CONTENT

In 2019 we introduced the Real-World Rides concept – custom video and editorial content featuring real people immersed with Honda Talon 1000R product. We wanted to introduce, educate and inspire. In 2020 we backed up season one with another custom content experience on the Honda Talon 1000X Fox Live Valve model.

We expanded on Video and Editorial storytelling into an interactive Digital Buyer’s Guide for the entire Talon family of vehicles. From in-depth reviews of vehicle feature and benefits, to explaining the most advanced technology and telling readers where they can take their SXS vehicle, Digital Throttle’s 2020 Real World Rides + Digital Buyer’s Guide is Talon content gold. And we can do it again in 2021 with new rides, a bigger family behind the wheel and rich, shared experiences driving the narrative. 

2019’s efforts were successful thanks primarily to our custom content efforts. These feature videos and editorial pieces drove the conversation for most ad-driven impressions and engagement. 2019’s (FY20) three-part mini reality video series stats:

‣ >2.5MM video content views via cross-platform views + social ad campaign reach.

In 2020 we hosted our second series of the Real World Rides series featuring a new location, new family characters and a new model of Honda Talon. The second season boosted the effort with the addition of a custom interactive Digital Buyer’s Guide and a Takeover launch of UTVNews.com 2020’s (FY21) three-part mini reality video series stats:

‣ 3.4MM content views via cross platform video views + Social ad post reach

Alongside Customer Content efforts, we delivered traditional and custom content-promoting ad buys totaling:

• 1MM+ Impressions via display, Native, Video, Social, Site Takeover and High-Impact placements.
• Over-delivering on ad spend by 2.2MM+ Impressions
• Average CTR performance- .55%