Nissan Peg Leg

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Imagine a Nissan Titan truck customized as the modern-day chuck wagon for a pitmaster like Carey Bringle. A custom truck designed to make Bringle’s trophy winning ways effortless with a multitude of BBQ inspired modifications. Modifications that make it easier for Bringle to his access custom BBQ tools, burn box, increase his visibility for cooking and so much more. The end result is a spectacular, one-of-a-kind build. An award-winning build team tackled the job with ease and a dozen plus aftermarket off-road companies came together to create a complete BBQ grillin’, customized Titan. In order to break through in a highly-competitive market, we knew Nissan needed to do something different.

We developed a six page website that provided relevant, highly-detailed content about the build. The strategy focused on telling a story and highlighting the new 2021 Nissan Titan and Titan XD.

The layout was designed to be simple and easily scannable, while still providing an immersive experience.

Our story begins with the idea that we wanted to help showcase the revolutionary capabilities of a truck built for the future. But in order to tell that story, we first needed to get people’s attention. And so, we did.