Sweepstake Case Studies
Thinking about doing a sweepstake?
Sweepstakes, contests, and giveaways are a great way for brands to drive sales, improve brand awareness, nurture customer loyalty and grow your email marketing list. Here are a few successful case studies that implemented the idea.
Chris Benchetler Designs Case Study
Chris Benchetler Designs
Professional Skier & Artist, Chris Benchetler has dedicated his time and energy to the craft of translating his perspectives as a professional athlete to the design and
creation of mixed mediums, with award-winning recognition.
The Idea was to develop a simple landing page to promote 3 unique giveaway prizes. The landing page would collect all emails from registrants.
Focused and quick
The goal was to grow their email database quickly.
To do this we would promote the giveaway prizes through Facebook and Instagram. We would create two audiences within to target very specific individuals. We excluded anyone who already liked the CB Facebook page. Our goal was to find new people.
-The first group we targeted was individuals interested in visual arts such as Jerry Garcia or Grateful Dead.
-The second group we targeted was individuals who had an interest in atomic skis, K2 or Freeskier Magazine.
RESULTS
The results are in! Out of the total email registrants, 232 signs up's came from mobile
devices and 49 came from desktops. Roughly 82% of users saw the ads on mobile devices while only 17% viewed the ads on a desktop computer.
-CAMPAIGN LENGTH = 1 WEEK
-EMAIL REGISTRANTS = 281
V-Twin Visionary Case Study
New Year, New Motor
V-Twinvisionary is the #1 custom & performance American V-Twin motorcycle news, entertainment, and event company. Teamed up with Harley-Davidson they travel the United States putting on motorcycle shows at the largest rally's and King of Bagger races.
The idea was to develop a simple landing page to promote an all-new & factory-fresh Harley Davidson Screamin’ Eagle 131ci crate motor valued at $6500.00. The landing page would collect all emails from registrants.
Focused and quick
The goal was to grow their email database quickly.
To do this we would promote the giveaway prizes through Facebook, Instagram and through display ads. The goal was to target individuals who have an interest in Harley-Davidson VRSC or Harley-Davidson Servi-Car.
We even got more specific and those individuals also had to have an interest in Mad River Harley-Davidson, Harley-Davidson Super Glide, Harley Owners, and more.
RESULTS
The results are in! This campaign allowed us to collect over 7,500 email registrants. Roughly 73% of users saw the ads on mobile devices while only 27% viewed the ads on a desktop computer.
CAMPAIGN LENGTH = 3 Months
EMAIL REGISTRANTS = 7500+
Ready to Get Started?
If you've got a product or service that you think your audience will find valuable and want to give them a chance to win, sweepstakes are an effective way to get the word out to them. Sweepstakes also don't have to be difficult or expensive to create if you use the following tips and make sure your sweepstakes are advertised where your target audience is most likely to see it.
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