SOCIAL MEDIA = CONTENT MARKETING

Content Marketing

Social Media platforms like Facebook®, Instagram® and LinkedIn® have largely replaced printed magazines as a source of editorial content.


However, today's consumers are skeptical when it comes to editorial stories promoted by the advertiser. Our approach is to "tell your story" through an ad sponsored by one of our owned and operated digital publications.  We also craft the text and video of your ad from a "third party" perspective, providing your product or service more credibility.


We believe in Social "Content Marketing" not pure overt advertising.

70%
of consumers prefer to learn about new products through content marketing.
40%
the average budget committed to content marketing by most successful content marketers.
64%
of consumers use social media for shopping inspiration.
40%
of consumers actively deciding what to buy based on what they see on social media.
8X
average American clicks on 8 Facebook ads each month.

The Ad Details

color image illustrating the important elements in a social media advertisement creative design
#1
The appropriate Social Media Page/Website will sponsor your ad
#2
Optional - We include a direct link to the full story. This provides more details and legitimizes the story even more.
#3
We build your video ad or use one of your videos. Most users allow the videos to auto-start (muted) which helps your ad attract attention. (more about our video services)
#4
We link the lower copy & “Learn More” button to your website
#5
Facebook users can share the ad with friends, save the ad, post reactions & make comments 
#6
Our editors monitor for comments. We turn off negative comments & provide answers or links to your site when questions arrive

Our Digital Publications Sponsor Your Ad

Your message has extra credibility when sponsored by one of our 21 owned and operated digital publications. Best for new product introduction & general advertising as your message is seen as a "story".

Automotive Publications

  • digital online advertising new cars trucks

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    New Vehicle Products

    AutomotiveVideos will sponsor your product designed for new cars, trucks and SUVs

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  • digital online advertising engine performance

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    Engine Performance

    EnginePowerVideos will sponsor your product ad featring engine performance and modification products.

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  • digital online advertising muscle cars

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    Muscle Cars

    MuscleCarVideos will sponsor your product targeting owners and builders of 1960-1970's muscle cars.

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  • digital online advertising hybrid electronic vehicles ev

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    Electric, Hybrid and Autonomous Vehicles

    Have a product or service for EV, Hybrid or autonomous vehicles? FutureRides is the ideal sponsor of your ad.

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  • digital online advertising tuner and modern muscle

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    Tuner and Modern Musccle

    PerformanceDriver will sponsor your performance or accessory designed for younger owners of European, Asian and American-made "modern muscle" vehicles.

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  • digital online advertising street rod

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    Street Rod

    Have a product for classic street rod vehicles? StreetRodder is your choice for reaching owners and builders of these popular rides.

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  • digital online advertising classic cars

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    Classic Car Restoration

    Use our publication AutoRestoration to promote your product or service to owners and restorers of any make/model classic vehicle.

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  • digital online advertising minivans suv cars trucks

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    Everyday Drivers

    Reach "regular" drivers and owers of passengar cars, vans, trucks and SUVs with less technical aftermarket products and services.

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Truck, SUV & Outdoor Publications

  • digital online advertising for trucks sport utility SUV vehicles

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    Street Truck

    Products for street-driven trucks & diesel trucks will use TruckVideos to promote your product or services.

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  • digital online advertising for motorhomes

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    Motorhome & RVs

    Promote your products for vehicle and accessory products through MotorhomeVideos.

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  • digital online advertising for classic trucks

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    Classic Truck

    Sell producs for classic and restoring pickups? Then use ClassicTrucks to promote your social media ad.

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  • digital online advertising for offroad trucks and jeeps

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    Off-Road / 4X4

    Use OffRoadingVideos to sponsor your Jeep® and off-roading products across social media.

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  • a truck is towing a trailer down a mountain road .

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    Towing Performance

    Target your performance or accessory producs designed for vehciels towing and hauling through TrailerVideos.net

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Motorcycle & UTV Publications

  • motorcycle market digital online advertising

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    CycleNews.com

    For over 50 Cycle News has been the voice for the motorcycle market. From racing, new model reivew and gear, any sponsored ad through Cycle News is certain to be effective.

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  • a man is riding a motorcycle down a road .

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    American V-Twin

    Promote products, events and serivces to owners of Harley-Davidsons®, Indian®, and Victory V-Twin motorcycles through VTwinVisionary.

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  • utv sxs digital online advertising options

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    UTV & SXS Markets

    Use UTVnews to sponsor your social media ad, targeting owners of UTV and Side-by-Side vehicles.

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Motorsports, Marine & B2B

  • a collage of racing cars and a checkered flag on a white background .

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    Motorsports

    Reach the professional and amateur racer with sponsored social media posts from MotorsportsVideos.

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  • boating digital online advertising services

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    Boating & Marine Markets

    Use BoatingVideos to sponsor your boating product and service ad across social media markets.

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  • b2b auto motorycle digital online advertising services

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    Industry B2B Markets

    You want to reach industry and trade professionals in various vehicle markets. Use Throttle.News to sponsor your ads on consumer and business social media pages.

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    Professional Mechanics

    MechanicVideos is a great means to reach shop owners, professional mechanics and other traded contacts.

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Advertising Benefits

a color image depicting the sections of a social media ad
#1
Your product story is sponsored by an editorial-based brand. Facebook users like to “discover” products vs. the hard-sell.
#2
Ad performance (clicks) is superior.
#3
Cost is comparable to other forms of online advertising with deeper targeting ability.
#4
We write your story and will create a video to draw attention to the ad.
#5
You purchase a desired number of ad views vs. hoping the story is “found”.

The Ad Details

image depicting the sections of a social media ad
#1
The appropriate Social Media Page/Website will sponsor your ad
#2
We include a direct link to the full story
#3
Provide us a video or we assemble a video using your static images. Most users allow the videos to auto-start (muted) which helps your ad attract attention.
#4
We link the lower copy & “Learn More” button to your website
#5
Facebook users can share the ad with friends, post reactions & make comments 
#6
Our editors monitor for comments. We turn off negative comments & provide answers or links to your site when questions arrive

Examples of Past & Current Ads

social media advertising jeep jl jt products
drag racing social media ad
instagram advertising for motorcycles
motorhome social media advertising

Examples of Past & Current 'Ads'

color image of a motorcycle used in a facebook social media advertisement
image of a utv in a sample instagram social media online advertisement
color image of a sample social media ad on facebook
color image showing a social media ad example on facebook

How We Will Target Your Ad

There are over 200 million Facebook® & 100 million Instagram® users in the USA alone. Our proprietary targeting ensures your ad reaches the ideal target audience.
DIGITAL THROTTLE AUDIENCE
We serve millions of ads each day. We use this data to build custom targets based on site visits, online activity & other information.
LOCATION
We’re able to target your ads to very precise locations, even down to single cities. 
INTEREST
Target people that have connected with Facebook® pages by direct “likes”, adding comments or sharing page posts. This is also how you can target similar companies, brands or even competitors.
facebook groups targeting
Groups  - NEW
Facebook® groups have become especially popular to reach vehicle drivers, riders and racers. However, targeting Facebook Groups is not a built-in feature for Facebook. Fortunately we've developed a method to find and target your ads to members of specific Facebook groups.

Facebook Groups
The Ultimate Niche Targeting

Facebook groups have become very popular for like-minded social media users. For vehicle enthusiasts, Facebook Groups allow people to connect around a common vehicle type, aftermarket interest, racing, etc. If you can think it, there is probably a Facebook group for you.


To the right is an example of just a few groups focused on Jeep JT Gladiators. We're able to effectively target individuals whom are members of these groups.


We'd be happy to send you a list of possible Facebook Groups for your product or service. Please Contact Us Here.

First Ever Facebook Superbowl Commercial featured their Facebook Groups during the 2020 Superbowl

facebook groups allow detailed social media ad targeting

We Measure Ad Performance & Site Conversions Daily

View Your Ad Results (Including Conversions) at Any Time, from Any Device

Warning about 'Boosting' Posts

230M
230 million Americans use Social Media
2.5
Consumers spend 2.5 hours a day on social sites
93%
of Facebook's ad revenue is from mobile devices
80%
of Facebook users are over the age of 25
75%
of Instagram users are between 18-24 years old