According to a recent GroupM survey, Digital Advertising will account for nearly 65% of total advertising once we count up 2021 media spent. This is an increase from a 61% share in 2020.

The rise is attributed to smaller businesses shifting more and more to digital advertising. As companies rely even more on their own direct-to-consumer (B2C) sales, their use of digital advertising to promote direct purchases will continue to grow.

Another prediction - in 2022 social media advertising expenditures will exceed that of all television advertising.