We've been warning clients to be ready for the end of digital cookies in 2023. Well, Google just added to the digital chaos today.

On July 1, 2023 the legacy Google Analytics will be retired. Google Analytics will be replaced with Google Analytics 4 (aka "GA4").  Read the full blog post HERE.

What to Do?

We're recommending clients immediately add a "GA4 Property" to their legacy Google Analytics. This is a pretty easy step if you already have the legacy Google Analytics installed. See these instructions from Google HERE.

Why the Change?

The move to GA4 is driven by two main goals:

1. Comply with growing user-privacy rules (recall the Apple iOS changes last year)
2. Build better cross-platform and cross-device tracking and reporting

Don't Procrastinate!

While we have a 15 months to prepare and adjust to GA4 reports, the time to start learning is now. Upgrading to GA4 is the first step.  Use these months to compare the differences between legacy Analytics and the new GA4.

Then after a few weeks, get your team to start learning and comparing. And if your legacy Google Analytics is chocked full of custom reports and views, you need to start preparing to transition even sooner.

How we Help

Every client we work with has the option to track digital advertising conversions. Part of the code we provide includes Google Analytics 4 code. So we already use GA4 as part of our "server side" conversion tracking.

We also present GA4 data now through interactive dashboards (see below). So in summary - we're already using GA4 and can help clients navigate this new platform.

Example of Website Traffic Report for Clients: