Bryan Robb, Digital Throttle President was a guest panelists at the 2022 Race Track Business Expo on Wednesday 12-7-2022. The day-long conference, hosted at the Indianapolis Convention Center prior to the 2022 Performance Racing Expo (PRI) is a popular gathering of motorsports track owners, race organizers, team owners and motorsports industry leaders.

Bryan spoke at the panel about how to grow revenue through digital monetization. His key point was to look beyond your own website traffic and create digital ad impressions by extending your social media, YouTube and email efforts. In his closing remarks, Bryan emphasized that track owners and racing promoters needed to see themselves as mini-agencies, helping their sponsors extend their own online advertising efforts through association with their sponsorships.