A market research survey enables you to gather information about your market, such as how and where your products are purchased, your customer's demographics, and the competitive landscape. You can use this type of survey to research a specific target market, measure brand awareness, and identify product and pricing opportunities.
A customer experience survey enables you to measure your customers’ satisfaction with your company and your products or services. It can also help you to increase sales. Prospects and customers will respond to positive reviews from other customers, especially if the reviews are published online.
A brand awareness survey enables you to determine how well your customers know your brand, the meaning of your name and logo, and what your brand stands for. It’s important to be memorable so that customers will think of you when they’re looking to purchase products or services.
An event evaluation survey enables you to get customer feedback on your event. It also measures the success of the event after it has concluded, which helps you better plan for the future to determine whether they are even worth doing.
A lead generation survey enables you to gather contact information and some preferences from your target audience. It allows you to assemble a list of prospects who might be interested in purchasing your product or service.
Market Research Case Study
A client was seeking to understand the buying habits and brand preferences among Corvette owners. To conduct this survey, we created unique landing pages that linked to an online survey. Key was our ability to use targeted Social Media ads to locate Corvette owners and entice them with VISA gift cards to complete the survey.