This is a complicated topic and will have an impact on how we help our clients report and target ads. Fortunately, the digital advertising industry is pretty smart and will adapt. Our focus on niche markets is one key reason we expect our clients to avoid much of the expected downfall. 

We predict larger advertisers seeking to place ads to demographic profiles will see a bigger problem. We typically target our ads to Facebook groups,  types of vehicles and followers of certain Facebook pages.

We think this video from The Wall Street Journal does a great job explaining the new operating system in a funny way: