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Winter 2020 Newsletter

GET READY FOR ANOTHER DIGITAL DECADE

Welcome to the start of a new decade! As we look back on the last 10 years, the years 2010-2019 were certainly a digital “decade”. In just the last 10 years marketers have watched trends accelerate. For instance:

Mobile Smart Phone Use: 20% in 2010 and 71% in 2019
Social Media: 42% of the US population in 2010, it was 73% in 2019
Digital Time: 2.5 hrs per day in 2010 and 6.5 hrs per day in 2019
YouTube® Daily Use: 15 minutes in 2010 and 40 minutes in 2019

We could continue with a long list of statistics but most marketers will easily agree their marketing budgets in the next decade will be overwhelmingly digital-focused.

Maybe it’s not a coincidence Digital Throttle started in late 2009 - we’ve built our business on these trends.

Our goal then and now is to help you navigate so many powerful (but complicated) digital marketing options.

In This Issue

EDITORIAL IS NOT DEAD

Our industries have seen many enthusiast print magazines cease operations recently. We illustrate how marketers can still use content marketing through social media to “tell their story”.

IT'S A VIDEO WORLD

The fastest-growing digital advertising format is video. We show how videos can be used as targeted ads across websites, social media and YouTube®.

RETARGETING

Understand how to build a ‘list’ of people visiting your website. Use these lists to re-market your

products and promotions to your most likely customers.

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