Desktop vs Mobile Ad Revenue

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Desktop vs Mobile | What's the Move?

In 2021 we saw record levels of on both mobile and desktop ad revenues. A recent report from IAB mentioned mobile revenue is growing by 37.4% YoY and desktop 30.7% YoY. There are a few factors that are contributing to this growth, including increased ownership of smartphones and tablets for daily use and the need for websites and businesses to provide quality experiences on those devices.

The growth in the number of mobile devices being used to access the internet is one of the main factors contributing to the increase in online sales. The fact that consumers are spending more time with all forms of digital media, particularly mobile when it comes to online shopping, means that businesses can now reach them anywhere, anytime. This has led to a surge in demand for products and services that can be purchased directly from a mobile device.

Another factor is that the shift to hybrid and remote work is here to stay. While mobile has been the leading app development platform over desktop, this pandemic has changed the landscape permanently. With so many individuals staying at home during the pandemic internet sales reached new heights.

What percentage of internet users are coming from mobile?

As of May 2022, 52.79% of the total web visits are currently mobile, compared to 47.21% coming from desktops. Of the mobile internet browsers, Apple’s Safari is proving to be the most popular choice among all mobile internet users in the US. The latest figures show that 53.23% of all US mobile users use Safari to browse the internet, with Google Chrome coming in second with 41.03 percent

The trend is clear: more and more people are using their phones and tablets for online browsing than ever before. And as more people get online through their smartphones or tablets, it’s important that your website be optimized for these devices.

While there are many similarities between desktop and mobile browsing experiences (for example, both have an address bar), there are also differences that can affect how your website performs on each device type:

Benefits of Desktop:

The option to have a wide range of digital ad formats
Bigger ad creatives
More versatility
Greater user experience

Benefits of Mobile

Instant Communication. (Majority of the time users always have a phone on or nearby at all times)
More engagement
Fewer Ad blockers
Great Targeting Solutions

Want to Increase your Desktop or Mobile Advertising?

When it comes to advertising, there is no "one size fits all" solution. The same goes for desktop vs mobile. Both have their own benefits and drawbacks, but for different reasons. Mobile has taken over the game as far as advertising goes because it's easier to reach customers on the go than ever before. Depending on your goals and needs, our team at Digital Throttle is happy to help you reach your audience on either desktop or mobile.

INCREASE YOUR ADVERISING