Google Analytics 4
Google Analytics 4 has announced many new features and changes to come this year. Our question for you is... are you going to be ready?
Last month Digital Throttle hosted a webinar featuring Google Analytics guru, Clark Frye from Mountian Analytics to speak about the new changes coming with GA4. It will be the most advanced and powerful analytics platform on the market, with capabilities that make it easier than ever to learn about your customers' behavior. According to Google, here are some of the new features you can expect:
- A new property designed for the future of measurement. This will help collect both website and app data to better understand the customer journey.
- Uses events instead of session-based data
-3rd party cookies go away in Chrome in “late” 2023
- Won’t impact GA, but look into server-side tracking
- Direct integrations with media platforms like YouTube and Twitter that help drive actions on your website or app!
With the new evolution of Google Analytics, you could be left wondering what path to take. But it's easy to navigate this change with a little preparation. Clark Frye, owner of Mountain Analytics gave us 4 tips to help you get started.
- Step 1: Create a new GA4 Property within the existing GA Account
- Step 2: Update your Admin Settings
- Step 3: Enrich the GA4 Data
- Step 4: Grab a coffee, lots of humility, and dig into further setup & reporting
There are plenty of reasons for you to want to make sure that Google Analytics is working for you and your company. To get a detailed look at this step-by-step process be sure to view
Clark’s guide. You'll be better equipped to set it up, maintain it and fix any errors that may arise. Whether you're a new or veteran user of Google Analytics, reading this
step-by-step guide will give you all the information that you need to know to get the most out of your analytics account.
At the end of the day, there are only a few roads that you can take. You can continue to do things the old way, and simply ignore the fact that your business model isn't going to work in the coming years—or you can take a hard look at where you're going and make some necessary changes.
For those of you who might have missed this webinar, you can still register to view the full recording
here.
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