New Product Launch Program
Easy & Effective Digital Packages to Help You Introduce New Products
No trade shows? No editorial coverage?
....No problem!
We've developed full-service digital advertising packages to introduce your new products to both consumers and industry. We'll even design and build your ads.
Our packages include the following:
- Social Media (Facebook® and Instagram®)
- Enthusiast Website Banner Ads
- YouTube® Video Advertising
- Search (Google® and Bing®)
QUICK SUMMARY
Ad Design
We will build your banners, search ads, videos and social media ads
Reporting
Complete reporting updated daily. Includes tracking your eCommerce sales (if your site sells direct)
Campaign Length
Campaigns can run for 30 to 90 days. We need 14 days to build your ads and start your order.
WHERE YOUR ADS
APPEAR (click on icons for more details)
Enthusiast Websites
Graphical Banners on Targeted Enthusiast Websites. Will also target specific pages and sections of sites to narrow your targeting.
YouTube Video Ads
Your video ad will appear before relevant videos. YouTube is today's "how to" manual for aftermarket products.
SOCIAL MEDIA DETAILS
OUR DIGITAL PUBLICATIONS SPONSOR YOUR SOCIAL AD
Automotive Publications
Truck, SUV & Outdoor Publications
Motorcycle & UTV Publications
Motorsports, Marine & B2B
DISPLAY BANNER DETAILS
YOUTUBE DETAILS
YOUTUBE®
You can target any length video on the YouTube platform as a “skippable” video ad. As a user selects a video to watch, this ad will appear before the selected video starts.
- Your ad appears before specific videos relevant to your target vehicle or "how-to" content.
- The video ad plays from your YouTube channel and drives more reported views.
- Your company or product video will run before the user watches a content video on YouTube.
- You only get charged for views that go beyond 11 seconds.
SEARCH ENGINE MARKETING DETAILS
SEARCH ENGINE MARKETING (SEM)
Even if you don't sell directly on your website, Search Engine Marketing is a critical element of any digital marketing strategy. Why? Because most consumers start looking for product ideas and suggestions on search engines.
- Target competitor brands and product names
- Your text ads will appear on both Google and Bing
LANDING PAGE DETAILS
PRODUCT LANDING PAGE
If you don't have the time, resources or capable website platform to build robust web pages for new products, consider a Landing Page. A landing page is specifically designed to for digital marketing. You want a product page should feature multiple images, videos, and other engaging elements to create excitement for your new products.
- Landing Page is connected to your site
- SEO benefits accrue to your primary domain
- Unlimited length and elements as needed to fully "tell your story"
SOCIAL MEDIA
Social Media Advertising = Content Marketing